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market research and direct mailDirect Mail A single direct mail may provide steady results for several weeks.

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We are not a marketing or advertising consulting firm. We’ve scoured the internet, marketing publications and research studies to bring you tactical ways to increase sales. By adding just one customer you're likely to recoup the $299 annual membership.  They say that hindsight is 20/20 vision.  Why not benefit from the hindsight of 1000's of other companies?  Register! 

Research

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RESEARCH

On average, every 1% increase in customer satisfaction is associated with 2.37% increase in a firm's return on Investment (ROI) according to Anderson, Eugene W. and V. Mittal (2000), "Strengthening the Satisfaction-Profit Chain," Journal of Service Research, 3, 107-120.

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Discuss best practices with other marketing professionals. Share ideas, advice and lessons learned. "We have some great ideas, but most of 'em come too late to do us any good." Will Rogers


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Looking for a new marketing partner: ad agency, printer, or copywriter? Read what other members have to say about the companies they've employed. Share your comments and ratings as well.


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Would you like to know if a postage stamp performs better in direct mail campaigns than an indicia? Does going “Green” improve customer loyalty?

 

You can find those answers and more on this site.  We are not a marketing or advertising consulting firm. We’re better! We’re actionable! 

 

Sales Stride scoured the internet, marketing publications and research studies to bring you tactical ways to improve your response rates.  Forget Theory!  Our members gain access to data based proven ways to increase marketing effectiveness: response rates, lead conversion, customer loyalty and marketing ROI.

 

Chances are that the lifetime value of one additional customer will cover the $299 annual membership.  JUST ONE extra customer – and the membership is good for an entire year.  Use the database to refine every advertising and promotions campaign you launch this year.

 

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