Did you know that the Direct Marketing Association reports that the average direct mail campaign generates an 8 to 1 return?  When you use direct mail, you can send your message specifically to highly qualified prospects.  It's more affordable than advertising through mass media or highway billboards and you can easily track the results. 

Because direct mail advertising has been around a while, you can benefit from tried and true strategies.  Below is a sampling of the research we’ve collected.  To view the full database, please login or register.

Direct Mail and On-line Response Mechanism

When a direct mail piece gives the option to respond on-line, consumers are 20% more likely to respond to the offer.

Source: CDMA (direct marketing firm)

Date: March 2009

Website published: http://www.cdms.co.uk 

Alternative Distribution of Direct Mail

Eesa (board sports apparel brand) used a campaign which involved placing fake traffic citations on cars at a ski resort, looking for consumers to mail them back in return for free stuff.  The campaign generated a return rate of 10% to 12%.

Source: SGB             

Date: August 2007 

Impact of Personalization on Direct Mail

Personalization in a direct mail campaign can improve the likelihood of response by 14%.

Source: CDMA (direct marketing firm)

Date: March 2009

Website published: http://www.cdms.co.uk