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Home  Research E-mail
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Email marketing campaigns to interested prospects who have opted in to receive your mail is a great way to increase direct sales. Email continues to be a highly effective channel. But for too many marketers, email revenue per subscriber is not growing, and more and more subscribers are simply ignoring the messages. How can we continue to grow our email programs? What methods have other companies used to improve their e-mail response rates? Did you know that 54% of respondents in a consumer survey said they had a more favorable opinion of the companies that send them email. - Epsilon (Oct 2008) The nuggets below were pulled from a variety of research sources and relate to the topic of e-mails.
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