Looking for a quick and effective way to let your customers know about new products and services, special discounts, or last-minute sales?

E-mail marketing, as defined by Wikipedia, is usually used to refer to:

Ø  sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business,

Ø  sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately, and

Ø  adding advertisements to e-mails sent by other companies to their customers.

Compared to other media investments such as direct mail or print advertising, e-mail is less expensive.  A meaningful return on investment (ROI) can be easily tracked and has proven to be relatively high when executed properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.  We’ve pulled a few stats from our database, below, for your benefit and immediate application.  For the complete database, please login or register.

Impact of Subject Line Length on E-mail Success Rate

Short email subject lines generate 75% higher click-through rates.

Source: Direct Marketing Association

Date: August, 2008

E-mail Frequency Preferences

B2B subscribers are twice as likely as their B2C counterparts to ignore (or unsubscribe, or report as spam) an e-mail program that comes too frequently.

Source: BtoB Magazine

Date: February 2008

Does E-mail affect Customer Loyalty?

52% of consumers have a more favorable opinion of the retail companies that send them e-mail because of the communications they receive.

Source: Epsilon Study

Date: February 2009

Website Published: www.dmnews.com

Is E-mail response rate correlated to age?

Email advertising is particularly effective for those over age 25. One-third (34%) of 25-34 year-olds say they have seen and sometimes clicked on an ad from an email.

Source: Survey conducted by Lightspeed Research and the UK's Internet Advertising Bureau

Date: December 2008

Website Published: www.marketingvox.com

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