Internet marketing, or on-line marketing, continues to add new facets and has grown to include: websites, banner ads, article and forum submissions, blogs, search engine marketing and on-line press releases. 

More avenues are explored and developed every day.  With the proliferation of sites, it’s increasingly difficult to identify fact from fiction.  Every marketing site creator professes to be a subject matter expert; dolling out advice in an attempt to lure customers.  Several factors can influence the validity of the advice:

Ø  Length of time in the industry – Years of experience are often noteworthy, but was the person successful?  Anyone can spend years developing mediocre skills.

Ø  Credentials – What degrees have they earned?  Were they from a credible institution?  What have they done since graduation, in addition to spending years in the field, to continue to hone their craft (additional training, education, job progression)?

Ø  Data Source – Are they sharing their opinion or expanding upon statistically significant research results?

So how can you sift through the information?  What has proven to increase the effectiveness of Internet marketing?  We’ve pulled 3 useful research findings from our database (below).  To learn more, please login or register. 

Number of On-line Ads Has Impact on Click-Through Rates

A 15% increase in ads on a page results in about a 10% decline in click-through rate.

Source: Advertising Age

Date: October 2008

Age Matters with Facebook Ads

Facebook gifts and branded applications online are especially effective with 18-24 year old respondents – 29% had seen, and sometimes interacted with, an ad from either Facebook or branded content across other social networking sites.

Source:  Survey by Lightspeed Research and the UK's Internet Advertising Bureau

Date:  March 2009

Website Published: www.marketingvox.com

Brick and Mortar Benefits from On-line Presence

71% of consumers would more likely visit and purchase a product from the physical store of a retailer whose Web site they had used for research purposes.

Source:  Sales and Marketing Management

Date:  July 2008

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